Weather you have already set up a new business or have thoughts of starting it right now, then the online business directories are of great help. It is because when any of your potential customers want to find products/services in your target geography, they find the information on search engines like Google. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people go to the Yellow Pages to find local businesses. Today, people are turning to the internet as a way to find trusted business recommendations.
For small businesses, local search is likely to drive most of the traffic to your business’s website or physical location. This is why it’s so important to get listed in online business directories that have a quality rank. Adding your business to directories that rank well should give you an extra boost in the SERPs and create quality backlinks to your site – it’s the quality, not the quantity.
What online directories offer?
They give a chance to advertise your business for free or a small listing fee which is quite worth it. They can also help you in:
- Attracting a huge base of customers towards your business
- Reaching people when they want your business to hire
- Marketing your business in a cost effective manner
- Measuring the performance with analytics / tracking mechanism offered by the local directories